ABOUT THE CLIENT

JR Olsen Bonds and Insurance Brokers, Inc has been in business for over 30 years, providing bonds and insurance to brokers and agents in the United States, Canada, Mexico and Puerto Rico. They place a huge emphasis on customer service and in turn, has made them an industry leader. 

THE PROJECT

When the client came to us a few years ago, their current website was awful. It was clearly homemade and a patch-job of previous iterations. At the center of the site was a “Quick Quote” form that acted as a lead magnet. However, there were no reall call-to-actions and nothing that compelled visitors to give out their contact information. 

Our team at BHM has now created two different iterations for the client over the years. The first iteration modernized and cleaned-up the original website. This helped get the client’s feet wet with what a custom website could do. The second and current iteration of the website was a complete departure from the old versions and even contained a fresh logo. 

At the heart of the current website lies a library that allows for easily searching bond products, forms and capturing lead information. This compliments the digital marketing services being provided by BHM.