No, I'm serious, it really is. The Google Bot travels through the Internet and indexes every single page of every single website. It then uses it's "best guess" of how to label your website on the search engine results page. However, you don't have to settle for some robot's best guess. Hell, he barely even knows you! Who is he to judge? That's rude.
What's in a label? A lot.
Those labels that get assigned by the robot actually have a huge effect on how your website ranks. When somebody searches a particular keyword or phrase in Google, your website may or may not be listed based on the information our little robot friend indexed.
Louis, robots scare me! How do I fix this?
Well first, you have to hire experts like my team at Backhouse Media. We follow the steps below to ensure that the robot only indexes the text we want it to. How's that for robot defense!